Discovery - There's no such thing as too much information. That's why during the Discovery process, we make it our mission to ask you from all sides with questions: What are your marketing objectives for this project ? Who is your audience and what are their expectations? What message are you trying to convey? What is the competitive landscape and what are the industry best practices? We want to get to the heart of what makes your offering a stand-out, what you hope to gain from the project, and most importantly, why your audience should care. We ask all the related questions, and then we LISTEN. After that, we're ready to proceed with Conceptualization.